An awareness campaign to choose the original, high quality plastic containers from Tupperware® against replicas and other cheap alternatives. "Tipu" means to cheat, or deceive in Malay. Hence, the wordplay concept that is applicable to the Malaysia, Singapore, Indonesia and the Brunei market.
"Microwave safe. Maybe...
"At least we are cheap...
"Only we have the patented belch...
"Locks the flavour of your food. And the plastic...
"Quality plastic lookalike...